In the world of accounting there’s always plenty to do, especially when you run your own accountant business. So when it comes to building a website and getting your accounting business out there in the online sphere, we’ve rounded up a few key tips to make building your accounting business website stress free.
First impressions matter
Establishing a strong, clear and informative website for your business from the very start is important. Your website is going to be the very first point of contact for your accounting clients, and as the old saying goes, first impressions really do matter.
When building your page, try and look at it from the perspective of your clients and keep in mind things like, how easy is it to find information, how does the site look on a laptop and a mobile and the overall quality of the page.
Showcase your skill set
Think of your website as an online resume of your accounting business. It is an opportunity to let others know what skills you have to offer, your experience and ultimately how you can help them. Try not to use jargon when explaining this section, you want it to be easy for your audience to understand and relate to. After all, you want them to be able to see your accounting business as a solution to their accounting needs.
Meet the team
Give your accounting business website some personality by including images and info about your team members (even if you’re flying solo include a bio about yourself and happy snap). People like to know who they are working with, and it puts a face to your business creating a welcoming and approachable vibe.
Make it easy for people to get in contact with your business
The main purpose of your website is to drive customers to the goal of contacting you and converting them into a client right? So ensure that you make the contact section of your website easy to access with all your details available. Also it doesn’t hurt to get a fresh set of eyes to check that all your contact numbers, addresses, and details are working and correct.
Make your website attractive
These days there are plenty of easy to use website templates that you can select from to set the tone for your accounting business website. These are a few tips to keep in mind when looking at the design aspect of the site:
- Use white space, don’t have massive chunks of text
- Use high quality photos and images
- Ensure your logo is consistently used on the page
- Make sure you don’t have any broken links
- Select the right size font
Keep your content flowing
Your website is now a great platform to share content about your business. This could be sharing your social media feeds for Facebook or Instagram on the main page, creating a blog or a YouTube channel. The key to keeping your accounting business visible, is by posting regular content. This keeps your website active and engages your audience with your site.
The other plus side of posting regular content is that it helps build your accounting brand as a trusted and knowledgeable source, not only with your clients, but within your industry too.
Spend some time understanding SEO
Search Engine Optimisation, otherwise known as SEO, is something worth taking a look at and getting an understanding of, especially when in the process of building your accounting business website. There are plenty of tools online which can help with teaching the basics of this marketing tactic.
In a nutshell, it is about researching and looking at the keywords that people will be using to search for your business online, and how you can incorporate these within your site to help it rank high in search result pages like Google.
Invest in website design by professionals
If you do feel the task of building your website from scratch is overwhelming then it might be worth looking at hiring the help of website design professionals to give you a hand. They will be able to create a site to help boost your business and depending on your budget can work with adding different features and tools into your webpage.
Creating your accounting website doesn’t need to be too dramatic, and neither does getting your accounting insurance sorted. BizCover offers accountant’s Professional Indemnity insurance* options to help provide peace of mind when it comes to protecting your accounting business.
Visit bizcover.co.nz and get insurance for your accounting business without drama so you can get on with your day. If you’d prefer to pick up the phone and chat you can find us at 0800 249 268.
*This information is general only and does not take into account your objectives, financial situation or needs. It should not be relied upon as advice. As with any insurance, cover will be subject to the terms, conditions and exclusions contained in the policy wording. © 2023 BizCover Limited.
