Websites, the virtual shopfront for your engineering firm. It’s the pivotal place where you will likely attract a lot of your business from, so it’s important to have a website that really sells your engineering business.
Our quick guide goes over some of the key things to consider when creating a website for your engineering firm, without all the fancy IT lingo and jargon. Straight forward tips to make your life easier.
First impressions matter so start off with a good one
How many times have you been to a website and instantly left because it was either not user friendly or just looked plain dodgy? You don’t want to be one of those websites. As people we judge books by their covers, and we judge websites from those first interactions. It doesn’t take long to lose visitors, and this is where investing in a strong design and functionality matters.
Get your website working and looking right before you launch it. It may take a little bit of time and effort, but it will be worth it for the sake of your engineering firm’s reputation in the long run.
Create a blueprint for your site
Make a list of the content that you want to have on your website. Create a sitemap and plan the basics of what your website to look like.
These are some of the key pages that an engineering firm website may look at including:
- About us
- The services you provide
- List of relevant skills and experience
- Reviews from clients/ industry professionals you have worked with in the past who can provide a reference
- How clients can get in contact with you
- Social media plugins
- Photos and information about previous projects you may have worked on
- Pricing (some professionals like to have a transparent guide to their pricing system)
DIY or get a professional?
Depending on your budget and your own skill set, you need to decide if you will build the website yourself and hire the help of a professional to build the site for you.
There are plenty of resources on the net that you can learn from and get tips if you do decide to build your own site from scratch.
Consistency is important
When it comes to using your logo and the overall styling of your engineering firm’s website, make sure it is consistent. That means using the same logo, font types and colour scheme. This helps to create a professional image of your engineering firm’s brand and helps with building trust from customers.
Creating a strong brand image should be part of your business’ marketing plan and will help to get your business recognised in the marketplace, not only by potential customers but other professionals in the industry too.
Embrace the power of social media
Your website is key platform to share with others how they can connect with you on social media. Through website plugins and even sharing things like your Instagram feed, you are giving clients an opportunity to see your engineering firm in action.
Social media in turn provides great platforms and opportunities for people to connect with your website. You may want to look at running some adverts where people can fill in enquiry forms to get quotes and learn more about your business.
Get to know a little bit of SEO
Search Engine Optimisation, it is one of the biggest buzzwords of digital marketing and for a good reason. In a nutshell, this is how your website gets found and displayed on search engine result pages (SERPS).
These are some quick tips on how to help your engineering firm’s page appear higher up the page when people search for relatable searches:
- Do some research on the key words that people would type in to find your business for example: electrical engineers near me Auckland
- Add these words into your content of your page
- Create some advertising with these keywords e.g., Google Ads
- Hire the help of a digital marketing professional to help get your website noticed
One thing to think of before your impressive website is up and going and attracting heaps of clients, is to get your engineering insurance’s active and in place. From Professional Indemnity insurance* for engineers to insurance options for engineer consultants, considering your options and protecting your business is something to add to that ever growing to do list.
We know how busy things get when you’re running your own business, so when it comes to getting your insurance for your engineering firm sorted get in touch with BizCover today. Leave the shopping around to us! We believe in making the process to get your cover sorted easy and simple, with no-dramas!
Visit bizcover.co.nz and get insurance for your engineering business without the stress so you can get on with your day. If you’d prefer to pick up the phone and chat, you can find us at 0800 249 268.
*This information is general only and does not take into account your objectives, financial situation or needs. It should not be relied upon as advice. As with any insurance, cover will be subject to the terms, conditions and exclusions contained in the policy wording. © 2023 BizCover Limited.
