Digital marketing can be a powerful tool when it comes to promoting and getting your contractor business out there in the online marketplace. Whether you’re a managing consultant or an IT wiz, digital marketing is something which can assist various contractor businesses, and best of all, you don’t need to be a marketing magician to work it out!
Why is digital marketing helpful for contractor businesses?
There are plenty of benefits of digital marketing and running a contractor business. These are some of the key ways it can help grow your contractor business:
- It’s fast- you can arrange things like Google ads and have them up and running in no time
- There are heaps of resources online to help you learn more about different digital marketing strategies and tactics
- You can dive into analytics and track where your audience is coming from, what they are interested in etc
- You don’t need a massive budget to create adverts on platforms like Facebook or Instagram
- Customers can easily access information about your product and services via your website and social media channels 24/7. This gives your business constant exposure to sales opportunities
Build a strong website for your contractor business
First impressions matter, so having a strong and easily accessible website for your contractor business is something worth investing in. This is going to be your hub, where all the key information about your business can be found, where customers can connect and learn about your contracting services.
Spend time getting it right by ensuring the page looks appealing, that it loads correctly on both PC’s and mobile phones, that the links are working, your business information is correct and importantly that customers can connect with you.
Create a PPC campaign
PPC stands for Pay Per Click and refers to an online digital marketing strategy. It has ben labelled as one of the most effective ways to generate leads for businesses and increase your contractor business’ brand recognition.
Setting up these kind of ads involves a bit of keyword research to make sure you are targeting the appropriate keywords for your contractor business. There are free online keyword planner tools available to help you understand your target market better.
The good thing about PPC ads is that they are flexible when it comes to your budget. You can always hit pause if you need to stop a campaign and increase a budget if need be.
Create captivating content
There are so many avenues when it comes to a contracting business. Maybe you specialise in construction contracting, maybe you run a HR contracting business, whatever your area of expertise is, there is always an opportunity to create and share content.
Content not only helps to drive traffic to your website and social media channels, but it strengthens your contracting business’ reputation as a source of trust and credibility. Not only will your customers appreciate learning new things from your content but it also helps build your business within your industry.
Social media matters
Setting up social media accounts is another digital marketing strategy to help customers know about your business and an chance to get your name out there. There are a lot of social media channels out there and it can feel a bit overwhelming.
The trick is to choose the kind of channels that are going to suit your business and the kind of content you are going to share. Trying to connect to every platform and then share content and remain consistent across all of them can be too much to manage, especially when you’ve got your contracting business to run.
Focus on a few main ones, be consistent, responsive and watch those leads roll in!
You’ve worked hard to get your contracting business up and running, so once you have tick digital marketing off the list, take a moment to consider how you are protecting your business for the long run. Business insurance is something that doesn’t need to be complex or full of drama, something that the team of BizCover can help with in the click of a button or a simple phone call.
Whether it’s Public Liability insurance* or protection for words of advice with Professional Indemnity insurance*, BizCover is here to help.
Visit bizcover.co.nz and get insurance for contractor business without the hassles so you can get on with running your contractor business and getting your digital marketing happening! If you’d prefer to pick up the phone and chat you can find us at 0800 249 268.
*This information is general only and does not take into account your objectives, financial situation or needs. It should not be relied upon as advice. As with any insurance, cover will be subject to the terms, conditions and exclusions contained in the policy wording. © 2023 BizCover Limited.
