There’s no denying it, the electrician market competitive, and that’s why it is essential to have a point of difference and let customers know about your business. Having good practices in place can help to build your electrician business without taking up hours of your time or eating into your business savings.
These are a few actions items that you can start to really drive customers to your electrical business and start to see those appointment books fill up!
Build your social media presence
If you’ve had your electrical business for some time, you may have already set up some social media channels to help let potential customers know that you exist in the electrician sphere. The key is to keep them active by posting regular content that reminds your audience of your brand.
Social media platforms are an easy-to-use way to share examples of your work, top tips and even customer testimonials. Always make your contact details clear so customers know how to reach you If they need a job done.
Your business website
Your electrical business’ website is a touchpoint for clients both potential and existing to find out more about your business and to more importantly get in contact with you.
If you find the whole process of keeping your website up to date and too difficult to manage you can always look at outsourcing and hiring a professional to look after the upkeep of your site.
Keeping it simple is one way to make life easier for yourself, whilst putting your electrical business out there in the online world. Some of the things you may like to focus on including on your website include:
- Examples of before and after jobs you have worked on- include photos and videos
- How customers can connect with you- email, phone, online chat system, social media etc
- Explain the type of work your electrical business does
- Contact form if a customer wants a quote
Get to know SEO
If you are unfamiliar with the term SEO, it stands for Search Engine Optimisation and is essentially a tactic to help boost your website ranking when people search for it via Google or other search engines.
You don’t need to be an IT guru to understand and implement SEO tactics, just the basics to help put your business in a good position to get discovered easily online.
The first thing you will need to do is understand the key words and phrases that people are using when looking for an electrical business like yours. This may involve some keyword research, something which Google has got tools you can use and access for free.
Once you have a list of these keywords, it’s time to use them as headings on your website and in places like the meta-data and your blogs if you have them on your site.
This is another area where you can get assistance, with many SEO specialists available to help optimise and build traffic to your website.
You can write a blog about that
People are always on the search for useful tips and tricks, especially when it comes to quick fixes and things around the home. While you don’t have to reveal every insight into how to do your job, sharing best practices and things that your customers may find helpful, is a way to help build your client base.
If you are providing content that is educational and something that your clients needs, it is going to assistance with not only building traffic to your electrical business’ website, but it helps your business stand out as a leader of knowledge and a trusted source.
The importance of customer reviews
Customer reviews are golden. They are straight from the horse’s mouth and are a testimonial to the hard-work you put into getting the job done right. Just as it is essential you make it easy for customers to connect with your business when they need a job done, you need to also make it easy for customers to leave reviews.
Depending on the set up of your business communications, you might find it best to ask straight up for customers to email you with their review, you may have a form on your website, have a post-sales email that asks for them to rate different areas of your service, or use the Google review feature.
Use whatever works best for your business but don’t let this invaluable chance for others to sing your praises go!
Protect your electrical business’ reputation with business insurance
Building a growing customer base is one of the many things you need to stay successful as an electrical business. Having the right business insurances* in place to protect for the long run is another, and something you can sorted in minutes with BizCover NZ.
From Public Liability insurance to Tool Cover, we offer business insurance policies to help protect your electrical business. Get a free quote today.
*This information is general only and does not take into account your objectives, financial situation or needs. It should not be relied upon as advice. As with any insurance, cover will be subject to the terms conditions and exclusions contained in the policy wording. BizCover Limited is owned by BizCover Pty Ltd (ABN 68 127 707 975)
