A Guide to Google Ads for Mechanics

Getting your mechanic business out there and noticed by potential customers is vital to the survival of your business. While back in the day an advert in the paper or a shout out over the radio might have done the job to get your business known, today it is the power of Google Ads that will help take your mechanic business to new heights. 

It’s no secret that the fast paced world of digital and online marketing is the way to go when it comes to marketing your business. We’re here to cut through the lingo and share some of the key things you need to know when it comes to using Google Ads and boosting your business. 

What are Google Ads? 

Chances are you’ve clicked on many of these without even realising it. When someone searches for something in Google, for example “Mechanic business in Christchurch”, Google will bring back a page of results matching these keywords to help answer your question. The first ones which appear as results are the ads.  

They get podium position and are the first business results you will see. These businesses are getting noticed straight off the bat and getting the attention of potential customers before they see their competitor business results.  

Are Google Ads worth it? 

You might be thinking is it really worth throwing some cash on another marketing fad? Here are some of the reasons why Google Ads are so popular (and are here for the long haul) and proven to be one of the successful ways to help promote a business online . 

  • People are constantly on their phones searching and looking for things, this is one way to stand out from the crowd and draw in your potential customers 
  • Pay Per Click (PPC) advertising is something you can easily control yourself and set a budget for that suits your marketing needs 
  • You can create personalised ads to target specific potential customers 
  • The ROI can be beneficial, especially when you look at the average cost of a service or repairs for a vehicle 

Why Google? 

Google is usually one of the first places go to search for something that they are looking for online. It makes sense to be part of this online sphere, to put your business out there and get noticed by potential customers looking for your mechanic business skills and expertise. 

Whether it is searching through a mobile device or another form of technology Google is the popular go to search engine of choice across the world, something no small business wants to miss out on. 

How do I get started with Google Ads? 

There is plenty of help and information available at your fingertips to get you on the right path when it comes to setting up your Google Ads. 

These are some of the suggestions from the Google Checklist that are worth keeping in mind in those early Google Ad stages: 

  • Understand the basic terms- e.g. PPC, Ad Rank etc. 
  • Get your account in order and all organised 
  • Set your budget 
  • Research and select your keywords 
  • Set your keywords and match types 
  • Set your landing page  
  • Make decisions about which devices you wish to appear on 
  • Create a strong impression by writing powerful ads 
  • Ensure your account is connected to Google Analytics 
  • Launch and make time to check back to see how things are tracking 

Tips for writing a Google Ad 

You don’t need to be a copywriting superstar to nail a strong and effective Google Ad, you just need to keep a few tips and tricks in mind. These include: 

  • Having a call to action in your advert- “call now, email us, sign up” etc. 
  • Be specific in the details of what your business does and how it can help your potential customers 
  • Do your keyword research and include your keywords to help get discovered online 
  • Do some testing of different types of wording and ads and see which ones perform better 

Getting your mechanic business known in the online world doesn’t need the magic of a marketing wizard, just a little bit of research and planning. Luckily the process of getting your mechanic business’ insurance* sorted is even simpler, no fancy lingo or analytics to decipher. At BizCover, we provide a range of business insurance options to insure your mechanic business for when your business needs protection for the things that matter.  

Visit bizcover.co.nz and get trade insurance for your trade business without drama and get on with your day. If you’d prefer to pick up the phone and chat you can find us at 0800 249 268. 

If you’d prefer to pick up the phone and chat you can find us at 0800 249 268. 

*This information is general only and does not take into account your objectives, financial situation or needs. It should not be relied upon as advice. As with any insurance, cover will be subject to the terms, conditions and exclusions contained in the policy wording. © 2023 BizCover Limited.   

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