There is an old proverb that says, ‘where there is no counsel, the people fall; But in the multitude of counselors there is safety’.
Yet research shows that many small businesses didn’t have a mentor relationship when they started. Life coach and mentor, Helen Puente, says an increase of formal mentorships could bring about many benefits to SMEs across New Zealand and abroad.
“Having a life coach or mentor can help you think outside the box and provide solutions to your problems that you may not have thought of. People can get stuck in certain ways of thinking, and what I can offer is an objective perspective to most problems,” says Helen.
After studying in the coveted John C. Maxwell Mentorship program in the US, Helen started helping people across New Zealand through her namesake business in 2014.
But when the Covid-19 pandemic struck in early 2020, many new customers who owned small businesses started booking appointments.
“Businesses in many industries are still hugely affected by the pandemic. What I try to do is assess their skills and assets and help them look for ways, they could pivot their business offering to suit the evolving situation.”
Another unexpected stream of customers Helen experienced were workers who were recommended to her business by their employers. This comes at a time when many New Zealanders are struggling with mental health issues exacerbated by the pandemic.
“The pandemic not only affects a business’ strategy but their employees too. A lot of business owners are sending me their staff to get help on how to cope. Mental health providers are under the pump, and people have been experiencing struggling relationships, isolation and loneliness,” says Helen.
“Many people rely on friends and family as assuming the role of a mentor or life coach, which is great. However, having an experienced professional in your corner can help you identify your vision, work out what you want to do and set strategies to achieve it.”
Helen herself has listened to her own advice and sought out support. And while they’re two sides of the same coin, she feels having a life coach – rather than a mentor – was more rewarding.
“Mentoring is somebody who you’re seeking advice from. They’ve walked the path that you want to walk. You admire them, and you see the value in giving you pointers, so you spend most of the time listening,” says Helen.
“On the other side, the life coach asks the questions and helps the individual find the answers within them. I personally love life coaching, because when I see that lightbulb moment in my clients, which I experience myself with my life coach, it is such an empowering feeling.” 
While Helen is kept busy establishing her business in New Zealand and setting up workshops across the country and even abroad in Europe, she does offer some words of advice for small business owners.
“Have a crystal-clear vision as to what is your why. Know what your skills are and consider all the different elements and qualities that you really need to get help with. We can then work together, to work out, how to achieve what it is you are seeking.” says Helen.
“That advice enabled me to understand my why, ensure an adaptable approach so I have been able to stay flexible in these uncertain times. I have got a great accountant, a social media person, and suitable insurance – which was just so easy through BizCover.”
To find out more about Helen’s mentoring and life coaching business visit any of the links below.
https://www.facebook.com/enjoytherealyou
https://www.instagram.com/helen.puente/
