The trades sector is one of New Zealand’s largest, and with new enterprises springing up all the time, it’s critical to get your brand out there. If you’re launching a business as a tradie or struggling to get one off the ground, this article presents some top tips that can help you market your tradie business more effectively.
New Zealand’s tradie business is diverse, ranging from local self-employed electricians to massive building behemoths. As a result, mastering your marketing and customer experience is critical to your success. Here are some effective techniques for you to promote your tradie business and help it prosper.
Keep your company up to date
Staying on top of industry trends is a great way to gain an advantage over your competitors. Keeping in touch with the latest developments and innovations in your sector will help you provide better service to your consumers. Attend events and trade exhibits to stay current and join local organisations to create a strong network.
Research your market frequently to see what’s in demand right now. Should you abandon new construction in favour of house renovations? Is it possible to focus less on residential and instead invest in commercial? You might be able to spot potential opportunities and, if necessary, alter your offerings to suit demand.
Rethink your marketing approach
By nailing your marketing plan, you can keep your business busy and prospering. Examine how you’re promoting and advertising your firm to present and prospective clients. How did your last ten clients find out about you? Continue to do what works and abandon what doesn’t.
Because digital marketing is beneficial to businesses, having a well-designed website that operates on both desktop and mobile is advantageous.
Consider utilising social media, search engine optimisation, or sponsored searches to help your company establish a strong online presence. The most effective advertising is tailored to the individuals to whom it is directed. Determine who your target consumer is, where they spend their time, and what they require before marketing to them. Large corporate clients, for example, may require contract pitching, whereas local house owners may rely more on internet marketing, local advertisements, or word-of-mouth.
Make it straightforward for potential clients to find your company
Create as many contact options as feasible for your consumers. You might want to think about expanding beyond the typical email, phone, and business card alternatives. Customers might fill out a form on your website or your app to explain why they want to contact you.
People still use directories to search for tradies and building services, both online and offline. So consider making a list of all of your local directories and make sure you’re listed in them.
Maintain contact with your clients
Tracking client feedback regularly is an efficient technique to evaluate your performance. When you conclude a job, get in touch with your consumers and inquire about their experience. Keep an eye on what’s being said about your company on social media as well. Find out what people like about you and how you may improve. One of the most effective methods to market your business is through positive word-of-mouth, so don’t be reluctant to ask delighted clients for referrals.
Once you’ve figured out what your consumers believe, you may use what you’ve learned to develop new company concepts. Can you adapt to meet the needs of individual customers? Is there anything fresh you might provide in terms of products and services? Keep an open mind and ask yourself the important questions.
Always try to stay ahead of your competitors
Examine everything from their web advertisements to their e-newsletters to learn more about your competition. Keep an eagle eye out for anything they might be able to do better than you, as well as anything that might influence your company. For example, if a rival begins to use a superior product, you may want to consider switching suppliers.
Attending industry events is also an opportunity to get a leg up on your competitors. It gives you the chance to build new contacts, meet potential clients, and establish yourself as an industry expert. Look for possibilities by investigating future relevant events and
Consider your insurance
Whether you’re a sole trader or part of a larger company, you know the amount of hard work that goes into a day on site. No two days are the same as a tradie and there are a variety of new risks that you could face every day. Business insurance is designed to protect you from such risks and help save the day if a spanner gets thrown into the works.
Business insurance can be tailored to suit the risks and needs of your unique tradie business, no matter how big or small. A popular type of cover for tradies is Portable Equipment insurance*, which can protect your tools anywhere in New Zealand in the event that they are lost or stolen. Public Liability insurance is also a crucial form of cover as it protects you and your business against claims arising from third party property damage and accidental injury (not covered by the ACC).
With BizCover*, you can get multiple competitive quotes from selected leading New Zealand insurers on the block with just a few clicks or a single phone call.
*This information is a general guide only and does not take into account your objectives, financial situation or needs. As with any insurance, cover will be subject to the terms, conditions and exclusions contained in the policy wording. The information contained on this web page is general only and should not be relied upon as advice. BizCover Limited is owned by BizCover Pty Ltd (ABN 68 127 707 975)