There may be many things on your small business to-do list, and there’s a good chance that growing and building your business is up there. Finding the right tips and tricks on how to get your business on the right path can be a task in itself, something that is not always possible when time is so precious.
We’re here to make things a bit easier by narrowing down some easy to follow (and won’t break the bank) strategies that you can follow to help your business achieve new heights and ultimately grow.
Service with a smile
Being a small business puts you at an advantage when it comes to delivering stand-out-from-the-crowd kind of service. You can take the time to understand your customers and even create a customer journey map that highlights how you can make your customers experience with your business one to remember.
Whether you offer lawn mowing services or personal training sessions, make time to ask your customers for their feedback about your business. Ask them what is working is well, what can you do better and how.
It is also a chance to ask for reviews and referrals. If your customers are happy with your business don’t be shy to get them to spread the word. This is a cost-efficient way to help genuinely grow your business.
Channel your passion
Think back to the first days as to why you started your business What was it that made you decide to follow you passion and turn from a dream into your every day? It’s that passion that can make you stand out from other businesses, a contagious energy that draws people in for all the right reasons.
Having a passion for seeing your customers love your products and services will have a positive flow on effect to other areas of your business. It will drive you to succeed, to reach goals, set new ones and take your business in exciting new directions.
It will also influence your team to stay motivated, focused and on board with your business and its goals.
The importance of quality
It’s all great and well to start off a business with a grand idea and big dreams, but it comes to materialising it and making it a reality it can be a challenge. You want your customers to associate your business with a product or service that delivers quality results.
Being able to create a solution for your customers that is reliable and trustworthy is vital no matter what industry you work in. From plumbers fixing a blocked drain to a fine-dining restaurant serving a 10-course meal, your customers have expectations and it’s important that you have high-standards when it comes to your business and quality.
Ultimately, your business is there is to solve your customers problems with a solution that helps their needs. Cutting corners by using mediocre or low-quality products can backfire and potentially spell disaster for your business.
Keeping up online appearances
Keeping your business’ website and other online touchpoints up to date and in order is a commonly overlooked strategy by business owners. For many, setting up a website or Facebook page is something that is done in the early days and then forgotten about.
You don’t need to spend 24/7 online managing it, but do dedicate some time to posting current content, checking any messages from customers and keeping your business’ online presence alive!
If you feel a bit stumped for ideas on what kind of content to post here are some ideas:
- Blogs on topics that your business specialises in
- Videos on how to tips helping to address common customer concerns. This can work for a whole range of industries from tradies showing quick fixes to stop a leaking tap to life coaches giving advice on how to stay motivated
- Share photos of your workplace and any achievements your business may be involved with
- Celebrate certain events and days to help get involved within your online communities
- Share customer reviews
Share the big ideas
All innovations and amazing business ideas have to come from somewhere, so don’t be afraid to jot down, brainstorm and come up with creative and new ideas for your business. What may seem impossible or a bit obscure just might be the ideas that your business needs to take it to the next level.
It’s also a good idea to get your team involved to see what ideas they can share and come up with. Make it a fun and interactive activity and don’t be afraid to let those highlights and post it notes go wild.
Insure your business
A strategy to help keep your business around the long run is also making sure you have the right business insurances* in place. At BizCover we offer a range of business insurance options to keep your business protected, without the dramas of having to shop around. Give us a call or jump online today to receive multiple quotes in minutes.
*This information is general only and does not take into account your objectives, financial situation or needs. It should not be relied upon as advice. As with any insurance, cover will be subject to the terms, conditions and exclusions contained in the policy wording. BizCover Limited is owned by BizCover Pty Ltd (ABN 68 127 707 975)
