For many businesses, social media is an effective and powerful tool to reach new audiences.
From sharing content to showcasing your projects and customer testimonials, these online spaces provide a platform to demonstrate your expertise in what you do.
If you’ve never used social media to get new quotes for your business, don’t worry!
This guide will help you establish your online presence and get the most out of social media marketing for your business.
Getting started
Before exploring how to get new quotes, it’s best to do the groundwork first.
Here are two tips for building your social media presence.
- Know your target audience and what platforms they use
With more than half the world (59%) on social media, it’s crucial to know who your audience is and where you can reach them.
For example, if handyman how-to-guides on Instagram are going viral among people in your town, consider jumping on the trend.
Analyse what’s already happening and define who you are targeting to develop a clear plan moving forward.
- Define your goals and objectives
Before getting lost in developing your social media presence, setting your goals and objectives is critical.
Your actions need to be geared toward a specific outcome.
Some examples of achievable social media goals could be to:
- Generate ten new quotes in one month.
- Build brand awareness.
- Drive traffic to your page.
- Increase engagement with your post.
Optimising your profile
Once you know your target audience and have established your goals, the next step is to optimise your social media profiles.
Contact
Your contact information should be easily accessible on your profile. However, before you add your contact details, ensure that you can respond to customer inquiries by phone, email or Messenger.
Create a call-to-action button
Different platforms offer unique profile features designed to prompt potential customers to proceed with an action.
For example, you can add the Book and Reserve action buttons on your Instagram or Facebook profile to help potential customers book your service.
Add a link in your bio
Add a link in your bio if the call-to-action buttons don’t work for your situation. This space is most commonly used on Instagram but can also be used on Twitter and LinkedIn. Add a call to action in the link so that people know why they should click and what they can expect to find.
Consider paid advertising
You can use social lead ads if you have exhausted all organic lead collection methods or want to boost your efforts.
Social lead ads are generally paid posts that you could use to promote your service to your audience.
Most social media platforms have a paid ads function, including Facebook, Instagram, and LinkedIn.
You can target your ad to your target audience based on their demographics, location, and interests (which is why it’s critical to understand your audience beforehand).
Depending on your budget, it’s generally better to target a narrow audience than a broad one.
Costs can vary widely due to various factors, such as the ad placement, duration, time, and the competitiveness of your industry.
Connect with your audience
Now that the strategy and structure are in place, it’s time to entice your audience with attractive offers and interesting content.
Create engaging content
You won’t get leads if you don’t have compelling content. It’s as simple as that.
Everyone on social media is trying to grab each other’s attention. Attention spans are decreasing, and everyone is competing against each other.
Sharp images and sharper copy are essential. Your goal is to generate potential customers to drive new quotes. Make sure you tailor your creative content accordingly.
You want people to click on click-worthy content. Every post should contain a link and a call-to-action.
Build trust in your brand
Trust is something that’s critical to establish in your content as it will help build your brand and attract long-term customers.
Put yourself in your potential customers’ shoes for a second and think about what you would like to know about a business before signing a contract.
Many may want to know that your business has financial protection in the form of tradie insurance just in case something goes wrong.
One of the most important types of insurance for tradies is Public Liability insurance.
It provides compensation for property damage and personal injury, and death, in situations that are not covered under the Accident Compensation Commission (ACC). You also get legal defense costs incurred as a result.
This gives you and your customers the peace of mind in knowing that you are financially sorted if you accidentally injure someone or damage their property while working.
The bottom line
Social media marketing has become increasingly essential for tradie businesses. Hopefully, these tips can push you in the right direction and help you establish an effective online presence.
This information is general only and does not take into account your objectives, financial situation or needs. It should not be relied upon as advice. As with any insurance, cover will be subject to the terms, conditions and exclusions contained in the policy wording. © 2023 BizCover Pty Limited, BizCover Limited is owned by BizCover Pty Ltd.
