Google Ads is arguably one of the most powerful digital marketing tools for any business owner. It offers many effective features that enable a business to reach a wide audience quickly and efficiently. It’s also a tool that can be used by nearly any person or business owner.
Google Ads works best when the person in your business who manages it has gained a firm understanding of how the platform works. It offers many powerful features that allow your business to reach large audiences quickly and efficiently. The tool can be used by nearly any person or company. Read on to learn how your tradie business can set up Google Ads and start enjoying the benefits of the platform.
Setting up your Google Ads account
To set up your Google Ads account, visit the Google Ads page and sign in with the email address you want to use. Then, enter the website address for the business you wish to promote using Google Ads. Once you’ve signed in, enter the appropriate budget to set up your first campaign.
The campaign set-up will require you to select an audience based on keywords, location, and other factors. A ‘bid’ is the maximum amount that you will pay per click on your ad. Write your ad, and then set up Google Ads billing.
Once the process is complete, you can go back and review it or make any necessary changes. Once you are satisfied with your ad, click the ‘confirm’ button. After the ad has become active, you can learn how to calculate the return of Google Ads.
Calculating your return on ad spend
It is important to monitor your Google Ads budget carefully in order not to overestimate the return. Your ad rank will determine whether or not the ad appears in Google Search results.
Google Ads pricing can be flexible. It depends on many factors, such as your location, competitors’ bids, and keywords. ‘CPC’ is the cost per click. It’s based on the potential value you bring to your target audience.
High-value industries are more competitive than low-value industries. This will help you to determine the budget for your campaign. Once Google has approved your ads, it is time to monitor and measure their effectiveness.
How to measure the performance of your Google Ads campaign
Google Ads’ power lies in its ability to be customised and tweaked. However, it can be hard to identify the key metrics, as there are many options to tweak and monitor. Here are the most crucial metrics for measuring your Google Ads’ campaign performance.
Average click-through rates
Google defines CTR (click-through rate) as the ratio of the clicks that your ad receives to the number of times it appears in search results. CTRs are different for keywords and ads. A high CTR indicates that people find your ads useful. CTRs can be used to determine which keywords are most effective for your Google Ads campaign.
CTR is a measure of the interest level of a prospective client or customer. It makes it easy to calculate the earnings in relation to the expenditure. Although it is generally high, it can vary depending on industry. The quality of the ad will determine how high your CTR.
Average cost-per-click
The average cost per click is the amount that you must spend to get customers to click on your ad. This is calculated by subtracting the total cost of clicks from the number of clicks. It’s a great indicator of how well your Google Ads campaigns are performing. Keep in mind, however, that clicks are affected by many factors, such as quality score, competition, targeting and target.
Use low-competition keywords and write compelling ads to make the most of CPCs. You can also set a budget to be used with Google Ads. This allows you to monitor the results and adjust as needed. To get specific industry information, such as the average cost of an electrician in Melbourne, you can also use the average CPC.
Average conversion rate
The conversion rate is the ratio of the number converted visitors to the number of visitors. This metric is important as it can show how many people choose to use the services provided. There are many ways to increase conversions.
To create effective Google Ads, the ad copy, design and placement should be perfect. This should be backed up by high-quality content on your website. Your website should communicate your brand’s value to its customers.
Average cost-per-action
CPA, or the average cost-per-action, is calculated by multiplying the total cost of conversions with the total number. The CPA, or average cost-per-action, is calculated using the actual CPA. It differs from CPC. The CPC is intended to drive traffic to a website. However, conversions are included in the CPA. This is the final metric that will determine how successful your marketing campaign will be.
A final word on Google Ads
When thinking about your Googler Ad strategy, remember that your profitability is the average customer spend minus the CPA. Clearly understanding and monitoring these metrics can help you to identify key factors that will promote your trade business.
Reduce your tradie risk with trade insurance
Tradies can encounter safety risks every day on the job, and this is where trade insurance* can help. Trade insurance is a selection of business insurance products that together can help tradespeople reduce their risk. Trade insurance may include the following types of business insurance:
– Public Liability insurance
– Business Insurance
– Tool and Portable Equipment insurance
You may have a one-man tradie band, or you may have a small group of tradespeople working for you to get the job the done. Either way, BizCover NZ can tailor your trade insurance to match the specific risks your business can face, no matter how big or small your operation is.
BizCover helps tradie small business owners reduce the risks to their business via tradie insurance*. Visit our dedicated online destination for tradie insurance in New Zealand get trade insurance for your business without drama and get on with your day. If you’d like to chat you can reach us at 0800 249 268.
*This information is general only and does not take into account your objectives, financial situation or needs. It should not be relied upon as advice. As with any insurance, cover will be subject to the terms, conditions and exclusions contained in the policy wording. © 2023 BizCover Pty Limited. BizCover Limited is owned by BizCover Pty Ltd (ABN 68 127 707 975).
