There is a lot of competition out there for tradies, and it can be difficult to stand out amongst the crowd, regardless of how great your trade skills are and how fantastic your customer service is. At any given time another tradie within your area may step in and undercut you with a lower rate to get their foot in the door.
As such, every tradie can benefit from investing in lead-generating strategies for their website – arguably the first place potential customers will go to to learn more about your trade business and the services it provides.
As an always on the go tradie, you can benefit from having a company website that does the bulk of the heavy lifting when it comes to generating leads for your business. After all, the more effective your tradie company website is at generating new business enquiries for you, the less of your own time you will have to spend drumming up new business for your trade services.
Websites are a great way to show off your expertise and skills and allow potential customers to get to know your business and the services you provide before they contact you. In fact, a well-designed website with well-considered content will organically generate interest in your business and lead to new business enquiries from businesses and individuals who need the trade services you offer.
So, how do you go about making your company website a truly great lead generation tool for your trade business? Here are three top tips that can help your trade business generate more new business enquiries via your company website.
Turn your website into a Lead-creating machine
There is a big difference between a well-designed website and a functional website. There are a few things you may consider when trying to increase the number of leads your website is generating. First, ensure your website is HTTPS-enabled. This is a technical term, but practical terms HTTPS websites are preferred because they are more secure than others.
A padlock symbol indicates that your URL is secured with HTTPS. If the padlock says “unsecure”, visitors to your website will be warned by their bowser that your site is not safe. This can effectively deter them from perusing our website and enquiring about the trade services your business provides. This is certainly not ideal in terms of lead-generation; however, it can be avoided by contacting your website developer to obtain and install an SSL (Secure Sockets Layer).
Use the right SEO keywords across your website
Ensure that you are using the right SEO keywords in the copy on your company website. SEO keywords essentially make it easier for individuals looking for the trade services you provide to find your company website. To ensure you choose the right keywords your business may benefit from engaging an SEO expert, or a digital marketing agency to help.
What keywords are people searching for in search engines? Once you’ve identified the appropriate keywords to use in your website copy, strategically and naturally insert them in your website content to increase the chances of your business appearing on the first page of searches results. This will help you to earn warm leads.
Its’ important to note that getting your business listed on first page of search results can be critical, as 75 per cent of internet users never scroll past the first page of search results.
Create a downloadable resource
Create a free downloadable resource, such as an eBook about DIY tips around the home, and give it away to visitors to your tradie website in exchange for users registering to receive your email communications. This can be a great way to build your database of customers and prospects, while also demonstrating the value your business can add to customers.
It also shows that you care about your prospects and are willing to share your knowledge and expertise for free. This could include how-to guides or DIY tips and tricks around your trade profession. This is a win-win for both parties; your prospect gets a handy DIY resource for free, while your business gets their contacts so you can market your services to them.
You can now create an email marketing list and funnel valuable information about your business to these leads. Then you can nurture them and in time convert them into paying customers.
Populate your website with compelling call to actions
A call to action (CTA) is a feature on your website (typically a clickable button or a field for users to insert their contact details into) that compels the user to perform a specific action on your website.
CTA buttons such as ‘Book a job’, ‘Get your free estimate now’, or ‘Book your free introductory session’ tell visitors what they need to do to take the desired action. These buttons are useful tools to increase your customer base. They should designed to eye-catching, and used on several pages on your website.
Tradies can make lead generation very cost-effective by introducing strategically designed and placed calls to action on their website into paying clients that will keep coming back.
Reduce your tradie risk with trade insurance
It’s no secret that tradies can face several safety risks every day on the job, which is why tradie insurance* is a popular option for tradespeople in New Zealand. Trade insurance is a suite of business insurance products that can help Tradies in New Zealand reduce their risk. Trade insurance may include the following types of business insurance:
– Public Liability insurance
– Business Insurance
– Tool and Portable Equipment insurance
BizCover NZ can customise your trade insurance to match the specific risks your business may face, no matter the size of your trade operation.
BizCover works with tradie small business owners to reduce the risks to their business via tradie insurance*. Visit our dedicated online destination for tradie insurance in New Zealand and get your trade insurance sorted quick, easy, and without the drama. If you prefer to pick up the phone you can reach us on 0800 249 268.
*This information is general only and does not take into account your objectives,
financial situation or needs. It should not be relied upon as advice. As with any
insurance, cover will be subject to the terms, conditions and exclusions contained
in the policy wording. © 2023 BizCover Pty Limited.
