When it comes to the world of digital marketing, there’s a whole host of strategies out there to help grow your business. One which has proved to be successful time and time again is remarketing. In this guide we delve into how remarketing can assist your business by converting leads and getting your brand noticed!
What is remarketing?
Remarketing in a nutshell is a process that involves targeting customers that have interacted with your website or showed some form of interest in your products/services. These customers are the ones which haven’t completed the sales process and are yet to be converted.
The process of remarketing is a digital marketing strategy that gives you the chance to draw these leads back to your website and convert them into actual sales.
Remarketing gives you the flexibility to retarget your ads for various types of conversions that your business is trying to achieve. An example of a convertible action includes things like getting your customers to subscribe to your newsletter or to take up a certain offer you may be running.
The goal of remarketing is to drive your audience’s attention back to your website regardless of where they may be in the buying cycle. Creating things like Facebook or Google ads are some of the most popular types of remarketing ads that can help to entice potential customers back to your business and ultimately convert into sales.
Brush up on your remarketing skills
If you’re not completely confident with the process of remarketing or just need some tips to help up your game, then consider doing an online course to strengthen your skill set. Facebook and Google both offer educational resources that can help with explaining key terms and giving you a general overview of how to create a successful remarketing campaign.
Other resources that are worth checking out include:
Remarket in more than one channel
A lot of businesses only stick to one channel to share their remarketing campaigns. This can limit the exposure of your brand and also the opportunities for potential customers to connect. The key here is to diversify and use a mix to expand your reach in the marketplace. Think mobile devices, ads, social, EDM’s etc..
Don’t be afraid to make mistakes
Remarketing can involve a bit of trial and error, so don’t be afraid to try new strategies and be prepared for when they don’t go to plan. When they aren’t as successful as you had hoped learn from it and adapt your strategy accordingly.
Segment your remarketing lists
Get a clearer insight into your customers by segmenting the list of customers that have visited your website into different behaviours. Notice things like where your customers are spending the most time on your website, what products are they looking at and why they may not be completing the sales process.
Being aware of their habits assists with creating a personalised shopping experience where you can create customised messages through the buying process.
Focus on your high-value pages
A pivotal step in the remarketing process is knowing what your high-value pages are. You can find out what these pages are through tools like Google Analytics, which will give you a breakdown of how audiences are interacting with your site.
High-value pages are those which your audiences visit the most and also offer an opportunity for sales to be converted. Once you know what these pages are, you can concentrate on targeting these particular people that visit them.
The next step involves plugging in a remarketing code which is usually in the form of a Facebook pixel or Google’s pixel.
Timing is crucial
Time is essential when it comes to remarketing your ads and is all about striking the right balance. You don’t want to show your advert too much but at the same time not too little either. This is where getting the balance right can make or break a remarketing campaign.
Spending some time to try and understand your audience and the buying cycle can help when it comes to creating targeted adverts that will create an impact. Consistency is also key, you want to remind customers who you are, creating a strong brand presence in the marketplace.
Why remarketing matters
Marketing and in particular digital marketing are pivotal areas of your business that you need to be invested in. Remarketing is a way to connect with potential customers who have interacted with your brand but not yet made the commitment to purchasing.
Think of remarketing as a building block in the process of developing your brand and helping it stand out from the competitors. It’s a marketing strategy that is highly adaptable and can help a variety of different types of businesses to reach their sales goals.
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*As with any insurance, cover will be subject to the terms, conditions and exclusions contained in the policy wording. The information contained on this web page is general only and should not be relied upon as advice.
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