Receiving a steady flow of new business can be essential for developing and sustaining a successful trade small business in New Zealand. But a steady flow of new business enquiries generally doesn’t happen overnight or without a great deal of effort and planning on the part of the business owner.
As the owner of your own trade small business in New Zealand, your business will benefit if you put the time, effort, and investment into ongoing digital marketing activities that will help to inform, educate, and convert prospects into customers.
Do tradies need digital marketing?
Simply put, in today’s digital communication-focused world all businesses can benefit from investing in developing an active digital marketing presence. At the very least, most active businesses maintain a company website and at least some presence on social media.
For tradie small business owners in New Zealand, digital marketing can help boost your company’s presence and visibility online. Just think about how many times you’ve just “Googled it” when looking for information – and how incredibly efficient it is when you are served the information you are looking for in an instant That’s the power of digital marketing, and that’s why trade small business can benefit from optimising their digital marketing and online presence.
Create an engaging company website
In order to advertise your tradie small business digitally, you will require an engaging company website. Your website should be carefully designed to be user-friendly for both desktop and mobile devices, informative, and it needs to load quickly. At the very least your tradie business website should include all key details about your company’s history, the trade services it offers, its location and the area it services, and its contact details.
To make it easier for visitors to your company website to contact your business, your homepage should feature an easy to find contact form. It’s important to keep in mind that your company website is the foundation for the online and digital reputation of your company. So put your best foot forward.
Your company website will also likely be the first interaction prospects will have with your tradie small business, so ensure that your website is engaging, informative, and educational. And above all else, make it convincing. When prospects land on your trade company website, they should feel compelled to enquire about the trade services you can provide them.
Invest in local SEO
A prospective customer will use search engines such as Google to find local businesses when they require any form of electrical service. The higher you rank in the search engine results for local search, the more potential customers you’ll attract. As a result, ranking locally in search results should be a top priority of your tradie marketing plan.
Start by registering your company with Google Maps. Put your primary keyword in the name of your company. Your NAP (name, address, and phone number) consistency may be negatively impacted by this strategy, but the potential rank improvement can be worthwhile. Additionally, you can maintain consistency and improve your ranking by updating all your other NAP listings to match the keyword-focused business name.
When you secure your Google business listing, you will also gain verified status, which gives you greater control over what customers see when they click on your listing as well as more options to optimise your Google business listing.
Enhance your Google Business Profile
When creating your Google Business Profile, Google will ask you for every detail about your company. The more information you include as part of your Google business profile, the higher your chances will be of being ranked high in local search by Google of being ranked. Keep all information in your Google business profile current and complete.
Invest in paid digital advertising
Pay-per-click advertising campaigns (PPC) on Google and Facebook can help drive increased traffic and leads to your trade business company website. Google’s search engine results and the sidebar or news feed of Facebook both offer digital advertising real estate that tradie businesses can purchase.
Maximise your marketing with a marketing plan
When it comes to digital marketing for your New Zealand tradie business, there are many levers that can be pulled to help grow your business and establish it as a preferred trade services provider in your area. It may be a little overwhelming at first, given how many digital marketing activities there are to choose from. If you are unsure where to start, you can read more about how to market your business on the BizCover website.
BizCover helps tradie small business owners throughout New Zealand to reduce the risks to their business via business insurance*, including Public Liability insurance, and small business insurance. Visit bizcover.co.nz and get business insurance for your accounting small business without drama and get on with your day.
*This information is general only and does not take into account your objectives, financial situation or needs. It should not be relied upon as advice. As with any insurance, cover will be subject to the terms, conditions and exclusions contained in the policy wording. © 2022 BizCover Pty Limited. BizCover Limited is owned by BizCover Pty Ltd (ABN 68 127 707 975)
