Whether you’ve just begun your own psychology practice or you have been in business for years, digital marketing can be tricky to perfect. From creating your own website to search engine optimisation (SEO), it can be difficult to know where to begin. Here are our top five digital marketing tips for psychologists if you’re looking to up your online business game.
Establish your niche
The first step in any digital marketing strategy is to know your client offerings. As psychological treatment could be considered a product, it is necessary to first understand your product before determining the best marketing approach.
What makes your psychologist business different from the rest? In order to stand out from your competitors and grow your small business, you must consider what services you are able to provide, as well as what people are searching for. You may wish to ask yourself the following questions and reflect upon them:
- What common problems do people in your local community face?
- What are your personal goals when it comes to helping clients? What changes do you hope to see?
- Can you implement a variety of tools and techniques in order to provide the best possible resources and advice for your clients?
- How can you ensure people have a positive experience during therapy?
As a psychologist, it is your job to provide your clients with informed advice and guidance. However, all it takes is one unhappy client to damage your reputation. Psychologist insurance is designed to protect you against Professional Indemnity claims, so you can practice with peace of mind.
Build a functional website
The next crucial component of digital marketing for psychologists is creating a website. Your website should be aesthetically pleasing, readable on all devices, and convey the most important information about your business.
When it comes to websites, simple is often best. Having a clean look in terms of easy-to-read fonts and calming colours and images will attract more customers. There are numerous ready-made templates available on website builders such as Wix and Squarespace.
Remember to consider navigation and the user experience – no one wants to scroll for ten minutes trying to find your booking link. As more people use their phones to search the internet, you also need to ensure your website is configured for mobile as well as desktop viewing. You may wish to hire a UX/UI designer to help with the functionality aspects of your business website.
An important consideration for any small business operating online is insurance. Insurance for psychologists can include Cyber Liability which will shield your business from claims in the event of a cyber-attack or data breach.
Focus on SEO
Once your website is up and running, you want it to be seen by as many people as possible. Search Engine Optimisation (SEO) refers to the process of improving the visibility of your website so that it appears on the first page of the search results on Google or Bing. Having a higher ranking will allow your psychology business to reach a wider audience and gain more clients.
One of the easiest ways to boost your visibility is to include keywords relevant to your target market. For example, when people in your local area search for ‘best psychologist near me,’ you want your website to appear. Thus, it is vital to place keywords relevant to your industry and services in your website copy. Keyword tools are easily available online to assist you with determining what words are best suited for your business and potential client queries.
Consider advertising
Another digital marketing tip for psychologists is to invest in pay-per-click advertising. If you have ever noticed ads while surfing the web, you are already familiar with this form of marketing. This advertising model allows your business to be pushed to the top of search engine results, and you only pay a small fee each time the link to your website is clicked.
Pay-per-click advertising is a cost-effective way to market your psychologist business online. Advertisers such as yourself bid on keywords, and the websites containing the most relevant content will be displayed first. To achieve a return on investment, it is important to only bid on the keywords most applicable to your industry.
Create an email marketing campaign
Take advantage of your existing customers’ email addresses to stay top-of-mind. Meaningful emails that provide value to your clients will ensure they remain interested in your services. In your emails, you can include things such as tips for managing stress, discounts for therapy sessions and other useful information. You may also encourage prospective clients to sign up to your mailing list via your website.
This information is general only and does not take into account your objectives, financial situation or needs. It should not be relied upon as advice. As with any insurance, cover will be subject to the terms, conditions and exclusions contained in the policy wording.
© 2022 BizCover Pty Limited, all rights reserved. BizCover Limited is owned by BizCover Pty Ltd (ABN 68 127 707 975).
