There are endless possibilities when it comes to the different ways that you can market your business, regardless if you’re an IT consultant or a baker. Our guide gives you the tips you need to help boost your business by spending a bit more time rather than money.
Fine tune your website
It’s never too late to transform and fine tune your website to create a better user experience for your target audience. You want your site to be appealing, informative and ultimately user friendly too. These are some things you can check and update to help enhance your business’ website:
- Make sure that it is mobile friendly
- Does the layout work best for your target audience? For example, if you are an online retailer are your products clearly displayed and easy to purchase?
- SEO- spend some time updating tags and keywords on your site to help it get noticed
- Make sure your social media buttons are also connected. This creates another opportunity for people to connect with your business
Hello Video
Video has fast become a popular channel for businesses to connect with customers and promote their brand. It’s free to sign up to platforms like YouTube or TikTok, so why not have a little fun and bring your brand to life? It’s great for all kinds of businesses and can be used to share details about a product or service you specialise in, how to tips, showing off your workplace and culture and much more.
Let’s play tag
When you share posts on social media, don’t be afraid to share content from other businesses that you may admire or work with. Tagging their business within your posts is a free action you can take to help broaden your customer reach and help get your business noticed even more.
There’s always the chance that the business you tag may also share you post which increases your reach even more, all without spending a cent.
Network
Don’t underestimate the power of word of mouth and connecting with others. It is a powerful tool that is free and can be done face to face or even online. Running your own business means time is precious, so being able to reach out to other players in your industry or potential customers online is a quick way to expand your business’ social circle.
There are options like LinkedIn, Facebook community groups or even taking the time to answer customer questions on relevant industry pages is another way you can help get your brand out there.
Get competitive
Let’s face it, who doesn’t love a good competition? While you may need to invest in a prize, the process of getting customers to interact with your business for a chance to win doesn’t need to be an added cost. Some of the actions you may ask your customers to do include:
- Like a social media post and tag friends in it
- Share your competition post
- Sign up and subscribe to a newsletter
- Share a post creatively featuring your product or service
Learn something new
There sure is plenty to learn when it comes to the world of marketing like SEO, blogging, creating compelling content, setting up paid ads, etc. The good thing is there are also plenty of free resources out there to help you learn skills about these topics.
Have a look at the following resources:
- YouTube is always a good place to start with plenty of free marketing tutorials
- Platforms like LinkedIn and Facebook offer groups on certain topics to help share and learn more
- Websites like HubSpot, Buffer and Google all have free training resources on a variety of marketing topics
Get involved with awards
Registering for local business awards is a prime opportunity to connect and network with other businesses and potential customers in your area. It’s also a chance for your business to get recognised for the hard work that you do and a shot at winning an award, a boost that all businesses can benefit from.
Share your pearls of wisdom
There’s no question that you have the skills and knowledge when it comes to your profession. Being able to share these insights by helping and educating others is a great way to get your business known for all the right reasons.
Some of the ways you can share your professional tips can be through quick videos, webinars, answering Q&A sessions with customers, offering to speak at local business events or even participating at educational institutions like night colleges.
Protecting your business for the long run
It costs nothing to find out if you have the right insurance for your business or if you could be getting a better deal at BizCover. We offer a range of business insurance* solutions to help a variety of businesses with their unique needs. Get a quote today without the drama of having to waste time shopping around.
*This information is general only and does not take into account your objectives, financial situation or needs. It should not be relied upon as advice. As with any insurance, cover will be subject to the terms, conditions and exclusions contained in the policy wording. BizCover Limited is owned by BizCover Pty Ltd (ABN 68 127 707 975)
