Referrals are a common way for tradies to grow their business. It goes without saying that if your tradie business delivers great work for your customers your customers will be eager to recommend your services to friends, family, and acquaintances.
Referrals can be hard to come by if, especially if your business is relatively young new and no one knows you. Finding new leads and clients can at times be difficult tradesman. However, having your own, personalised website is an important step for solving this problem.
Today’s consumers use the internet to research any product or service before considering purchasing it. This means that your online presence can be a powerful influence on potential customers – one that can ultimately bring more new business enquiries to your business. A carefully considered website will enable your tradie small business to do so much more in terms of marketing, in the digital space.
Here are six compelling ways that your trade business could benefit from having a personalised website.
1. Easy access to leads through your company website
Websites solve the problem that tradies have with leads. Your website is the platform from which all digital marketing activities flow for your business. Once you have a simple, functional website that customers can navigate easily to find what they are looking for, you can embrace social media marketing and digital marketing strategies for your business. This includes key activities such as social media marketing (including advertising on Facebook and Instagram) to drive people to your company website.
And the best thing is that your company website never closes. Potential customers can access your business online 24/7, unlike a physical store or a phone number that is only answered during business hours. Even when you’re in bed, potential customers can learn about your tradie services online.
2. Websites are your online business office
A website allows anyone to easily find information all kinds of critical information about your business, including how it started, the products and services it offers, licences and credentials, contact details, business hours, job quotes, promotions, guarantees, and examples of finished work. This can save you a lot of time and allows you to only say it once. You can publish anything on your website that you think will entice new business enquiries.
To make it easier for visitors to your site, have all key information, including contract details, in one place on your site. You have complete control over what information you put on your website, so make it informative and easy to use for potential customers.
Place call-to-action buttons to get them to sign-up or make an appointment. Also, ensure your website is accessible on all devices, including mobile, tablet, and computer. And remember that when done right your website can be your most effective admin, sales, and marketing tool.
3. A website allows you to build an email list
This is where having a website is more important than just having social media pages for your business.
When visitors register their details on your company website you can start building your email marketing list. Once you have your list, you can send e-newsletters and email marketing campaigns to your growing database, which can in time provide a steady flow of new business enquiries.
Once you have built your list you can also use it to periodically send e-newsletters advertising ongoing services, promotions, and seasonal discounts. This can also unlock targeted advertising and personalisation for your customers. But remember that customers don’t want to feel like they’re constantly being sold to; instead, make sure that your email communications offer real value to your subscribers.
4. A website give your business credibility
A website is a sign that your trade business is a legitimate company. Websites provide credibility and authenticity. An easy-to-navigate, beautifully-designed, functional website shows your audience that you know where most of your market is and that you care enough to make their buyer’s journey a pleasant one.
And don’t forget that your company website will become the primary destination that will house your content marketing efforts, which can include blogs, case studies, how-to guides, thought leadership content, infographics, video content, and photography, to name a few. Always conclude your content marketing activities with a compelling call to action that persuades your audience to get in touch about your tradie services when they require them.
5. Websites help you be found on Google
A website can make your trade business easier to find in search engines, such as Google, when people are searching for the tradie services you provide. Your business will be much more likely to be found by people seeking the type of trade services you provide when your website content is optimised for SEO (search engine optimisation).
6. Your competitors already have a website
If none of the above five reasons have motivated you to invest in a website for your trade business, consider that your key competitors highly likely already have a website. And they are likely using their website to raise awareness of their business, promote their products and services, and generate new leads.
Ultimately, customers will choose your competitors if you visible online via a company website.
Reduce your tradie risk with trade insurance
Tradies can encounter safety risks every day on the job, and this is where trade insurance* can help. Trade insurance is a selection of business insurance products that together can help tradespeople reduce their risk. Trade insurance may include the following types of business insurance:
– Public Liability insurance
– Business Insurance
– Tool and Portable Equipment insurance
You may have a one-man tradie band, or you may have a small group of tradespeople working for you to get the job the done. Either way, BizCover NZ can tailor your trade insurance to match the specific risks your business can face, no matter how big or small your operation is.
BizCover helps tradie small business owners to reduce the risks to their business via tradie insurance*. Visit our dedicated online destination for tradie insurance in New Zealand get trade insurance for your business without drama and get on with your day. If you’d like to chat you can reach us at 0800 249 268.
*This information is general only and does not take into account your objectives, financial situation or needs. It should not be relied upon as advice. As with any insurance, cover will be subject to the terms, conditions and exclusions contained in the policy wording. © 2023 BizCover Pty Limited. BizCover Limited is owned by BizCover Pty Ltd.
